Bridging the Gap:Senior Living for the Middle Market with Kevin Swanson
Senior living is undergoing a quiet transformation — and one of the most important conversations in the space right now focuses on the middle market. As more older adults seek options that feel dignified, attainable, and community-driven, this segment is emerging as one of the most influential in shaping the future of aging.
But what does the middle market really mean?
And how do design, operations, and experience come together to support residents who are looking for more than basic housing — but may not want, need, or prioritize luxury-level amenities?
In this episode of ALC Chats, we speak with Kevin Swanson, Director of Interior Design at Hawthorne Construction, to explore those questions with honesty, experience, and a few memorable stories from the field.
✨ A Closer Look at Middle Market Living
Mid-market senior living sits at the intersection of affordability, comfort, familiarity, and community life. It’s a segment where:
Routine is valued
Connection matters
Design decisions impact daily wellbeing
Function and familiarity often outweigh flash
But that doesn’t mean compromise — it means intention.
As Kevin shares, designing for this space isn’t about trends or spectacle. It’s about creating environments where people can live comfortably, confidently, and with pride.
🎙️ What You’ll Hear in This Episode
This conversation explores:
The emotional side of renovating spaces people have called home for years
Why structured dining still plays an important role in mid-market communities
How design influences dignity, safety, and independence
Where expectations are shifting as a new generation approaches senior living
It’s thoughtful. It’s candid. At moments, it’s even funny — especially when Kevin shares what happens when not everyone likes the new furniture choices.
🎧 Tune In
If you're curious about how the senior living industry is adapting to serve a growing and diverse population — this is a conversation worth listening to.