Lawrence Chalfin is president of Samuelson Furniture, the only fourth-generation family-owned company dedicated to the hospitality and senior living sectors. Under Larry’s leadership, Samuelson Furniture provides beautiful and functional furniture for 3.5-, 4- and 5-Star projects all over the world including luxury brands such as Rosewood Hotels, Disney Worldwide, Hyatt, Hilton Hotels & Resorts, and Intercontinental. Unparalleled dedication sets Samuelson Furniture apart from its competitors; the team leads by example in the hospitality and senior living manufacturing market through three principal values: quality, design, and integrity. In 2021, Larry received the hospitality manufacturing industry’s most prestigious accolade: NEWH’s Icon of Industry, recognising his 47 years of innovative work and commitment to the community.